Privée Concierge project in Chelsea featured in City AM & The Evening Standard

Aimee Rootes @ 155

Aimee Rootes – Cadogan Concierge Lifestyle Manager


We are delighted that this week Cadogan Concierge, our new Estate Wide project with Cadogan Estates has been featured in both the Evening Standard newspaper and also City AM’s new ‘Bespoke Living’ magazine. An extract of The City AM article is featured below or can be seen here in full. The Evening standard piece can also be viewed here.


Well done Aimee for a fabulous interview and great photo…


At your service: Meet the concierges who run the lives of London’s elite homeowners


By Melissa York

25 June 2015

The humble bowler-hatted doorman was once a tell-tale sign of a prestigious London address. But he’s quickly being replaced by a tenacious new breed of concierge. The industry travels with the global super-rich, arriving at whichever city blossoms into the darling of the international property market. Multilingual, persistent and well-connected, London’s hard-working concierges are on hand day and night to arrange anything from a plumber to a private jet for some of the most demanding people in the world.


Melissa interviewed some of London’s leading Concierge – see below for the extract of her interview with Aimee…


“Our entire service is built towards ensuring our members’ lives are made effortless. We provide everything you could possibly imagine, from arranging domestic staff, dry cleaning, personal shopping and party planning. Every day is different which is the really exciting part of my job. Some recent enquiries include red carpet access for the Cannes Film Festival, tickets and private helicopter transfers to the Monaco Grand Prix, sourcing a usually unobtainable Hermes Birkin handbag and arranging an 18th birthday party, complete with boat ride in Little Venice. But I enjoy booking a table at Colbert on Sloane Square as much as the more elaborate requests.


The most frequent request is to help obtain tickets to sold out events, such as the best seats at Wimbledon or Glastonbury. The most frustrating thing is when, try as we might, we’re just not able to make it happen. In such instances, it’s about recommending suitable alternatives, such as venues or ideas they may not have considered.


My clients are incredibly busy people and the key challenge is often finding the balance between swift service and building a meaningful personal relationship. This can be done by sitting down for a coffee with them, spending time on the telephone or, increasingly, by email, text message or WhatsApp. It’s about communicating in whatever medium they feel comfortable with so we can anticipate their requests and save them time over the long term.”


For further details on Cadogan Concierge please see